Hiring a digital advertising truck costs roughly $1,000 – $3,000 a day, while a solar LED trailer runs $600 to $1,500, with route, hours and campaign length setting the final rate. Demand keeps prices firm: digital formats claimed 77.1 per cent of out-of-home revenue in the OMA’s Q2 2026 results. Those bands cover a full

A moving advertising truck outperforms traditional truck advertising because a media planner controls every route, suburb and hour, while a wrapped freight vehicle only reaches whoever its delivery schedule happens to pass. Advertisers keep shifting budget accordingly: Australian out-of-home revenue climbed 7.41% to $339 million in Q1 2026, per the Outdoor Media Association. That difference

Picture two ads on the same North Queensland highway. One is a printed sign bolted to a post, showing the message it showed last month. The other is a bright LED screen driving a truck straight to the crowd you want, changing its message on the way. That gap is why LED billboard trucks in