Case Studies
01.
Monique Ryan
- Independent Member for Kooyong-Federal Election
- 100% Mobile Targeting Campaign
The Brief...
Assist in broadcasting to the Kooyong electorate that Dr. Monique Ryan, an independent candidate, was ready to take on the challenge of representing the people of Kooyong in Canberra.
With the opposing side buying every static and video billboard in the electorate—along with four to five large static mobile billboards and human billboards on the road every day—Moving Media knew we had to get it right every time.
The Solution...
The Moving Media truck went mobile with our longest campaign ever. We methodically covered the length and breadth of Kooyong electorate for 26 days straight, executing a strategically placed and timed campaign reaching the right people every time we hit the road.
The Result...
Monique Ryan created Australian political history by being the first independent candidate to win the federal seat of Kooyong since federation in 1901.
The Moving Media Competitive Advantage ...
The Moving Media truck’s LED panels are brighter and clearer than any other Mobile OOH on the road today. Our size also allows us to park anywhere to capture pedestrians and vehicle traffic simultaneously and make a bigger impact.
Our truck is guided by Mick Diffey; an advertising strategist with more than 15 years of industry experience, and a proven record of delivering results for his clients. Mick knows that when your brand is on our truck, it becomes OUR brand, so we do everything to not only protect it, but to ensure the right people are seeing it every time we switch our Moving Media screens on.
02.
Foxtel Binge Roadshow
- Mobile Targeting Campaign Event
- Panoramic Mode
- Media Buying
The Brief...
We were engaged by Jersey Road to assist in activating for steaming service Binge to increase subscriptions and awareness in regional Victoria.
The Solution...
Moving Media travelled to Echuca, Yarrawonga, Bright, Shepparton and Geelong with the Binge roadshow. During the day we were mobile with frames broadcasting to populated areas: “Free Binge Shows and Movies tonight at —–” and in the evenings we activated in event panoramic mode with super clear audio bringing the latest Binge content to an engaged audience. We also booked selected—and relevant—radio stations to promote Binge’s offering.
The Result...
Binge awareness in the selected areas of regional Victoria increased.
The Competitive Advantage ...
There is no other LED truck on the road that can go mobile and pre-promote your event to a relevant audience. Moving Media is also the only advertising platform that can open, and raise up to activate at your event with crystal-clear vision and high quality audio.
04.
Greater Shepparton City Council - Illuminate Event
- Mobile Targeting Campaign
- Media Buying and Strategy
The Brief...
Greater Shepparton City Council had an upcoming event “Illuminate” light and laser show to promote across regional Victoria, and Melbourne’s northern suburbs.
The Solution...
Moving Media formulated a media buying strategy and assisted with production elements to promote the event in the geo-targeted areas. The strategy included broadcasting via a programmatic video and display campaign, a programmatic social media campaign utilising Facebook, Instagram and Snapchat, along with selected radio live reads. Our television strategy utilised the 3 free-to-air TV networks, and the mobile outdoor strategy saw the Moving Media truck visiting outlying towns.
The Result...
Attendance figures at Illuminate exceeded organiser expectations by 100%.
The Competitive Advantage ...
Moving media is a truly “one stop’ shop for your entire campaign strategy and development and can strategize and book any relevant medium for your Brand-Online, Social Media Billboards mobile OOH, Radio, and television.
Night time and aerial photos courtesy of Greater Shepparton City Council
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