Data Measurement & Analytics

How we do it

Real Data Measurement from Mobilytics

Our partnership with Mobilytics, an innovative platform that provides real-time data and location insights, revolutionising how we measure the effectiveness of mobile advertising.

Connect

Our Mobilytics sensor starts to gather all the devices with the opportunity to see the message on our HD LED screens.

Capture

Our dashboard updates every minute with real-time location and data impressions.

Retarget

Amplify campaign effectiveness by retargeting digital mobile ads.

Capitalise

Use our data to optimise utilisation rates and reach your targets.

Real Data Dashboard

The dashboard updates every minute with real-time location and data impressions, capturing exact impressions engaging with your brand.

Our partnership with Mobilytics amplifies campaign effectiveness by enabling the retargeting of digital mobile ads and optimising utilisation rates to reach your targets. Clients receive a post-campaign report showing unique impressions, busiest times, and accurate satellite mapping.

All our data can be accessed for campaign retargeting as well, proving the unmatched impact of our mobile advertising.

Most people leave the WiFi and Bluetooth functionality of their phones on all the time. When a user comes into range of one of our assets that has been equipped with a Mobilytics sensor, the proprietary technology picks up that signal and counts it as an impression.

 

Example of our mobilytics route and impressions post report for a mobile targeting campaign

data gathering mobilytics

If it's mobile marketing… it's Moving Media Australia

Real-time data measurements
and analytics for your mobile advertising campaign

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