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Case Studies

Real Campaigns. Real Results. Proven Impact.

See How We Deliver High-Impact Mobile OOH Across Australia & Beyond

At Moving Media, we don’t just talk about results – we deliver them. Our case studies showcase how we’ve helped brands of all sizes connect with their target audiences through strategic Mobile OOH campaigns. From national launches to local promotions, we’ve executed creative, flexible solutions that drive awareness, engagement and measurable ROI.

Explore our recent success stories below.

Who we work with

Whether you’re launching a new product, promoting a local event, or activating in hard-to-reach areas, our mobile OOH campaigns are designed to move with your audience. Discover how brands like Uber Eats, Budget Direct, and Nike have leveraged our solutions to drive measurable outcomes nationwide.

Success by the Numbers​

Our clients are busy, budget-conscious and results-focused – and we make campaigns easy for them.

Featured Case Studies

Case Study 1 - FMCH

liquid i.v. & City to surf

Sydney / Race Bay / 4 Digital Trucks / Bondi + Double Bay

Two trucks worked the CBD start and Bondi finish through the morning, then moved to Double Bay; two more joined at midday and held it into the evening.

140,400+

TOTAL IMPRESSIONS

82,800

DOUBLE BAY IMPRESSIONS

4

TRUCKS DEPLOYED

Case Study 2 - government / community

qps / dpc - maryborough

Maryborough, QLD / 12 Media Days / Mobile Truck + Corner Installs + Event Panoramic
Supported a QPS anti-social behaviour initiative with the message live at every town gateway and through the CBD, daily. A mobile truck saturated the grid and ring roads; corner installs covered both directions at highway gateways; a 10m event panoramic ran on the Bruce Highway.

210,812

TOTAL IMPRESSIONS

7.8x

IMPRESSIONS PER RESIDENT

12/12

DAYS DELIVERED

Case Study 3 - CORPORATE / B2B

SONARR - AWARD SUBMISSION CAMPAIGN

Sydney · Melbourne · Brisbane · Adelaide · Perth / 3 Days, 15 Media Days / National Synchronised
Briefed Monday, live in five capitals by Wednesday 7am. Trucks ran 100–200m loops outside radio, audio and podcast studios — one hour pre, during and post business hours — covering every arrival and departure before the Friday submissions deadline.

423,573

NATIONAL IMPRESSIONS

5

CAPITAL CITIES

25

POINTS OF PRESENCE

Case Study 4 - ALCOHOL

FOUR PINES BREWING - NRL MAGIC ROUND

Brisbane / 3 Days / 2 Digital Trucks / Brisbane CBD + Suncorp Stadium
 
We owned Magic Round with Four Pines and Brookvale Union creative at Brisbane watering holes and Suncorp Stadium. Trucks positioned at stadium gates three hours pre-kickoff, then rotated to sports bars during game time.

208,670

VERIFIED IMPRESSIONS

2.1X

VERIFIED IMPRESSIONS

3 DAYS

ACTIVE DEPLOYMENT

Case Study 5 - ALCOHOL

Wee Smoky Whiskey — National Launch

Sydney · Melbourne / 6 Days / 2 Digital Trucks
National launch driving in-store trial across 100+ bottle shops. Routes calibrated within 500m of distributors, with targeted runs at the Boxing Day Test in Melbourne and the New Year’s Test in Sydney. Volume reflects Test cricket crowds across both cities.

890,000

VERIFIED IMPRESSIONS

45+

RETAIL PRECINCTS

2 CITIES

NATIONAL ROLLOUT

Case Study 6 - QSR

McDonald's — Adelaide Activation

Adelaide, SA / 5 Days / Mobile Digital Truck / Night Activation
Targeting 88,000 festival visitors to the CBD each evening. The truck was in the crowd across all five nights until midnight.

225,409

VERIFIED IMPRESSIONS

45,082

AVG. NIGHLTY IMPRESSIONS

55,000

STRONGEST NIGHT

Case Study 7 - QSR

McDonald's — GOLD COAST Activation

Gold Coast, QLD / Seven Events, Seven Days / Mobile Digital Truck
Across seven separate days we targeted the biggest events on the Gold Coast: Pacific Airshow, GC Marathon, Blues on Broadbeach and Cooly Rocks On. Run times varied by event to match peak crowd movement.

45,409

AVG. DAILY VERIFIED IMPRESSIONS

7

EVENTS COVERED

Case Study 8 - FMCG

Prime 100 — Perth

Perth, WA / 6 Days / Mobile Digital Truck
At every Optus Stadium home game, Prime 100 sat front and centre for arriving and departing AFL fans, covering commuter routes and pedestrian approaches.

55,000

AVG. IMPRESSIONS

25,000

AVG. REACH

2.2X

AVG. FREQUENCY

Case Study 9 - Entertainment / Comedy Tour

Jim Jefferies — Newcastle & Brisbane

Brisbane, QLD · Newcastle, NSW / Three NRL Games / Mobile Digital Truck

Targeting three NRL games across two states we ensured the Jim Jefferies tour campaign got the coverage it deserved.

48,345

AVG. IMPRESSIONS

2 STATES

PRECISIONS TARGETS

Case Study 10 - Unions & Political

Federal Election 2025

Various Parties — National Campaign / Perth · Adelaide · Melbourne · Sydney · Brisbane · Sunshine Coast · Gold Coast
Targeting voters in swing electorates during the final campaign weeks, placing messaging at booths and high-traffic routes fixed billboards can’t reach.
 

7

TRUCKS DEPLOYED NATIONALLY

1.3 M+

VOTER. IMPRESSIONS

7

SWING STATES TARGETED

Case Study 11 - UBER EATS

UBER EATS

REGIONAL AUSTRALIA & NEW ZEALAND

The goal was to launch into new regional markets, so the assets were deployed across 10 towns in Australia an NZ.

180,240

TOTAL IMPRESSIONS

3

DAYS

9

MOBILE AND STATIC ASSETS

Case Study 12 - VICTORIA POLICE

VICTORIA POLICE

MELBOURNE CBD AND INNER SUBURBS

The campaign aimed at raising awareness of the upcoming recruitment expo at the convention centre, targeting potential VicPol recruits and interested parties.

We used National Digital Truck Video and audio at strategic site and measured the campaign and KPIs based on web traffic and consumer behaviour.

Case Study 13 - budget direct

budget direct

BRISBANE CBD AND SUNCORP STADIUM

Targetting NRL Dolphins Fans and NRL Spectators, this campaigned aimed at promoting Budget Direct’s Dolphins ambassador Swayne Bennett and create engaging social media content.

We used one digital truck and measured the campaign and KPIs via Mobilytics Data and impressions gathering.

Case Study 14 - USC

university of the sunshine coast

SUNSHINE COAST AND MORETON BAY REGIONS

Targetting school leavers and their parents, the campaign aimed at promoting the upcoming open days at both campuses.

We used a Digital Truck Mobile for 4 days and then opened on campus with video and audio.

Campaign and KPIs measured via Mobilytics Data and impressions gathering. 

Case Study 15 - DINGO Awareness

k'gari dingo safety campaign

FRASER COAST INBOUND TRAFFIC AT FERRY POINTS TO K’GARI

Campaign targeting day trippers and campers travelling to K’Gari and raise Dingo awareness.

We used multiple Solar LED Trailers with 24/7 broadcasting

More success stories

  • Budget Direct | Perth
  • Flight Club | Sydney
  • Medcan | Broadbeach
  • Ignite Developments | Bribie Island
  • The Industry School | Sunshine Coast
  • Kings Superstores | Bundaberg

What our clients are saying

Trusted by Brands Nationwide

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dominos
Hello-Darling
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toyota
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Why Our Clients Trust Us

Custom Solution: Tailored to client objectives.

Nationwide Reach: Metro and regional activation.

Live Data: Real-time tracking and post-campaign reports.

Creative Flexibility: From simple to complex executions.

Sustainability: All campaigns 100% carbon neutral.

FAQs

Both. We collaborate closely with ad agencies as well as in-house marketing teams to ensure campaigns align with broader media strategies and brand goals.

We can move fast.

Depending on asset availability and creative readiness, campaigns can go live within hours, especially in metro areas. Regional activations may require a bit more lead time.

Certainly. Our case studies showcase a range of successful campaigns across various industries.

Results vary based on campaign specifics, but our data-driven approach ensures measurable outcomes.

Yes - we have experience across retail, automotive, education, FMCG, tech and government sectors.

Absolutely. We use our proprietary Mobilyticsâ„¢ platform for detailed reporting.

Yes - we offer a complete turnkey solution from concept to execution.

If it’s Mobile OOH… it’s Moving Media

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